What is a Digital Marketing Strategy with Example?
Are you looking for ways to increase your business’s visibility and reach more customers? If so, a digital marketing strategy could be the answer. Digital marketing services are one of the most powerful tools for businesses today, and it’s only getting more powerful as technology advances. In this article, we’ll discuss a digital marketing strategy, how to create a digital marketing strategy, the four types of digital marketing, and provide an example of a digital marketing strategy with specific tactics.
What are the 4 Types of Digital Marketing?
Digital marketing is a powerful tool for businesses of all sizes, allowing them to reach a large audience for a fraction of the cost of traditional marketing methods. However, businesses can use several different types of digital marketing to reach their target audience. The four main types of digital marketing are search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and content marketing.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is optimizing a website for a higher ranking on search engine result pages (SERPs). SEO involves optimizing a website’s content, structure, and code to make it more easily crawled and indexed by search engines. SEO also involves optimizing the website’s content and structure to make it more relevant to a user’s search query. SEO can be a powerful tool for businesses that want to increase their visibility on search engines and reach more customers.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, uses paid advertising on search engine result pages (SERPs). SEM involves bidding on keywords and phrases related to the business’s products and services and paying for the ad to appear in SERPs when those keywords are searched. SEM can be a powerful tool for businesses that want to reach more customers quickly and at a lower cost than traditional advertising methods.
Social Media Marketing (SMM)
Social media marketing, or SMM, uses social media platforms to promote a business’s products and services. SMM involves creating relevant and engaging content for a business’s target audience and promoting it on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. SMM can be a powerful tool for businesses that want to build relationships with their customers and increase their brand awareness.
Content marketing is the process of creating content that is relevant and engaging for a business’s target audience. Content marketing can involve creating blog posts, infographics, videos, and other content designed to educate and inform the target audience. Content marketing can be a powerful tool for businesses that want to establish themselves as experts in their field and increase their visibility in SERPs.
The art of content marketing lies in crafting narratives with helpful information that will help your target audience familiarize themselves with your brand. Because of the informative nature of content marketing, your intended audience will be prepared to take action that will provide positive results for your business. Relationship building with your intended readers, instead of just displaying, makes content marketing so powerful.
Content marketing aims to turn a business become more of a helpful resource for its prospective clients than intrusive advertising. Specifically, a content strategy aimed at delivering value to the intended audience through content is frequently employed in inbound marketing campaigns.
Example of a Digital Marketing Strategy
Now that you know the four main types of digital marketing. Let’s take a look at an example of how to create a digital marketing strategy. For this example, we’ll use a small business that sells smart devices for the bedroom. This digital marketing service aims to increase visibility and reach more customers.
The first step of this digital marketing strategy is to create a website. This website should be optimized for SEO, with keyword-rich content, a clean and easy-to-navigate structure, and a responsive design for desktop and mobile devices.
Next, we will create content to promote the business’s products and services. This content should be optimized for SEO, including blog posts, infographics, and videos about the latest smart devices for the bedroom. We will also use the content to promote the business’s products and services on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
The next step of this digital marketing strategy framework is to use search engine marketing (SEM) to reach more customers. We will bid on relevant keywords and phrases related to smart home appliances for the bedroom and use the SEM campaigns to promote the business’s products and services.
Finally, we will use email marketing to reach more customers. We will create an email list of people who have expressed an interest in the business’s products and services and use this list to send promotional emails about the latest must-have gadgets for the bedroom.
By following this Digital marketing strategy framework, the business will be able to reach more customers and increase its visibility. The business can use its website, content, SEM campaigns, and email list to engage with customers and build relationships with them. It will help the business to increase its sales and grow its business.
Why is Digital Marketing Strategy Important?
To boost an organization’s productivity, digital strategists look to digital tools for innovation and process redesign. It outlines the path a firm will pursue and its methods to gain a competitive technological advantage. As a result of technological advancements, forward-thinking businesses can expand their product offerings and usher in new business models.
Technology is more than just gear and software; it is deeply embedded in modern business. Since the digital marketing strategy framework is becoming ubiquitous, businesses are also undergoing a digital transformation, which means that digital strategy and business strategy will eventually be synonymous terms. The phrase “digital strategy” is still helpful in concentrating the work that goes into digital endeavors.
Remember that digital strategy is not just a theoretical construct; in practice, it takes the form of a detailed, actionable roadmap. There should be a firm dedication to your knowledge of what being digital means for your business, even if the precise techniques you choose to pursue change over time.
Let’s pretend that the end objective of your digital strategy is to charge for some rudimentary productivity software that your company has previously built and used internally. At first, you devise a plan to offer the finished product to end consumers as a mobile app. After some time, you figure out that you can make more money by selling it to companies for use in their mobile applications. Your strategy (final objective) remains the same, but your approach (plan) has evolved. Changing the overarching concept of your digital strategy should represent a significant shift or reorientation for your firm. Still, the specific actions you take should be adaptable enough to enable you to make course corrections as necessary.
Digital marketing is one of the most powerful tools for businesses today, and it’s only getting more powerful as technology advances. In this article, we’ve discussed what a digital marketing strategy is, how to create a digital marketing strategy, the four types of digital marketing, and provided an example of a digital marketing strategy with specific tactics. By following this digital marketing strategy, the business can reach more customers and increase its visibility. If you’re looking for ways to increase your business’s visibility and reach more customers, a Digital marketing strategy framework could be the answer.