New Instagram Updates & Features In 2021 For Marketing Campaigns
If you’re in the e-commerce business, the one thing you need to always keep in mind of its latest marketing trends.
It is always important to look for what campaigns the consumers are enjoying, which campaigns worked and which did not work, and what to expect to take forward for all social platforms.
As in the pandemic, the use of social media is increased. With around one or two billion active users around the world, there are many chances that Instagram is also on that list of platforms.
And this means you need to know the all latest Instagram trends that are properly backing for your 2021 Instagram marketing efforts. If you are looking forward to improving your Instagram marketing approach, We have cover what is trending on Instagram as we are in 2021.
1. Instagram Stories
Even if Instagram stories launched four years ago, but it is one of the top Instagram trends and favorite of Instagrammers all over the world.
Instagram stories are not only the best feature, but it is also the most popular product of Facebook. Instagram stories have had a massive impact on the influencer’s content for their brand, it has become the key aspect of the influencer’s.
Instagram stories are the most used and hottest Instagram trend and it is used by almost 80 percent of influencers. most influencers start using stories much more frequently from the past year.
2. Instagram Reels
Instagram reels launched in August 2020, which allows users to post 15 seconds short videos, which may start gaining attraction soon, it is available in nearby 50 countries.
Instagram reels also are called the Tik Tok’s clone as there are many similarities in both.
Tik Tok’s similarity and given impressive growth of Tik Tok, there is no surprise if reels become just as popular as Tik Tok, Reel launched in between the harsh patch of Tik Tok, which may become one of the largest Instagram trends to watch out in the year 2021.
Tik Tok is banned in India and the US, because of which there are high chances of Reels becoming the top Instagram trend, as the influencer will find the alternative for the Tik Tok.
3. Instagram Live To Live On
At the peak of the Covid-19 pandemic, Instagram Live practice goes on high around 60% and will continue to be popular in 2021, it becomes one of the fastest-growing Instagram trends over the past few months.
As all over the worldwide are went into lockdown to stop the spread of coronavirus, people use social media platforms to connect.
At the top of the pandemic in the month of April, May Instagram Live use by almost 80 percent in just of these two months. It becomes the most popular trend during the pandemic and it may continue to grow in the year 2021.
4. Cross-Platform Content (Tik Tok, Twitter, GIF Content Trending on Instagram)
Cross-Platform content from other social media platforms will feature more on Instagram. Instagram started as a stage for image sharing only, but it became history now.
Today you will see that there is largely different content than the content launched on Instagram, it’s because of cross-platform content formats rushing in Instagram feeds.
To change to the rising demand for other content types such as a meme, videos, challenge videos, gifs and more, Instagram is very quick to introduce the new feature.
Cross-Platform content is now day trending on Instagram and it will likely go high in 2021.
5. Use of Branded AR Filters
Since Facebook made a fire with its augmented reality platform that will allow the user to create special effects filters in the middle of the year 2019, Brands were are the first to use the new technology to give the user a better shopping experience.
It will also include the cosmetic companies that will allow the user to try the different makeup shades filters and apply them to the images to see how they will look like. Use can try the different outfits or make-ups from home without going to the market.
As this filter is much more excite the user and everyone can enjoy it expecting it to become one of the top trends in the year 2021